In brief
GEO optimisation (Generative Engine Optimization) ensures that AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews understand your company and mention it in their answers. The basis is clear, fact-rich content, answers to real customer questions, structured data and solid SEO. You will find our services for this at our GEO agency in Vienna.
GEO optimisation is one of the most discussed topics in online marketing – and at the same time one of the most frequently misunderstood. This guide explains clearly what lies behind the term, how it differs from classic SEO, how to measure your AI visibility and what a sensible start looks like. If you are looking for support straight away, you will find our offer on the page GEO agency Vienna.
What is GEO optimisation – and why is it important?
Search is changing fundamentally. AI systems such as ChatGPT, Perplexity and Google with its AI Overviews no longer just deliver lists of links, but direct answers to users’ questions. Companies that do not appear in these answers lose visibility with a growing share of their target group. Visibility in AI search increasingly decides whether a brand even makes the shortlist.
Classic search results are not disappearing as a result. But when an answer is already shown in the search result or in the chat, fewer people click through. That makes it all the more important to be the source the AI relies on.
What exactly does GEO optimisation achieve?
GEO optimisation makes your content understandable and quotable for AI systems. Typical measures are:
- Content with clear, concise key statements right at the beginning
- Answers to relevant questions (who, what, how, why, with what, when)
- Detailed, well-structured guide and service pages
- Unambiguous company data: name, address, services, area served
- Structured data (Schema.org) and technical accessibility for AI crawlers
How does AI search optimisation differ from classic SEO?
Classic SEO aims for positions in search engines. AI search optimisation prepares content for generative systems that compile answers from several sources. The two build on each other: a technically weak, poorly indexed website is rarely used as a source by AI systems either. That is why we always look at SEO and GEO together – find out more about the classic part from our SEO agency in Vienna.
GEO optimisation and classic SEO compared
Classic SEO optimises for the familiar “ten blue links”. GEO optimisation prepares content so that AI systems take it directly into their answers. Companies in Vienna that rely only on classic SEO overlook the part of demand that never sees a classic results page.
| Criterion | Classic SEO | GEO optimisation |
|---|---|---|
| Goal | Position on the search results page | Mention in the AI answer (chat, AI Overview) |
| Content format | Keyword-oriented pages | Question-based, well-structured content with clear facts |
| Measuring success | Rankings, clicks, impressions | Mentions and referrals from AI systems |
| Foundation | Technology, content, links | As for SEO, plus clarity and quotability |
How does GEO change the requirements for content?
Generative systems prefer content with clear, easy-to-understand statements. Instead of keyword density, what counts is a text architecture that answers questions directly: short answer first, explanation afterwards, examples and facts to back it up. This way, individual sections can be extracted and quoted as answer building blocks.
Why is classic SEO alone no longer enough?
A Viennese company can rank high on Google and still not appear in any ChatGPT answer. AI systems choose sources based on how unambiguous and trustworthy the information is. If you ignore this channel, you leave the recommendations customers receive every day to your competitors.
Is your company mentioned in ChatGPT?
We check how AI systems describe your brand today and show the most important levers for more AI visibility.
How do you measure your AI visibility?
Measuring AI visibility goes beyond classic web tracking metrics. Without measurement, it remains unclear whether your brand appears in AI answers at all and whether the measures are paying off. In practice, we combine two approaches.
What data does an AI visibility report show?
An individual report evaluates your existing tracking data and shows what share of visits already comes via AI systems:
- Origin: which systems (e.g. ChatGPT, Gemini, Perplexity) send visitors to your website
- Share of total traffic: comparison between classic search traffic and visits from AI systems
- Development: change over weeks and months
- Answer check: spot checks with typical customer questions – is your company mentioned, and are the details correct?
How often should the measurement be repeated?
For most companies, a monthly review is recommended. AI search optimisation is an ongoing process, because models and answers change regularly. Based on the results, content is supplemented and refined so that your brand stays present in AI answers.
Which industries benefit from visibility in AI search?
The short answer: almost every industry whose customers research online before making a decision. Providers of services that need explaining benefit particularly strongly – for example lawyers, medical practices, management consultancies and estate agents. Local service providers such as hair salons or gyms also gain when AI systems name regional providers in their recommendations. For car dealerships, mechanical engineering firms and retail, being mentioned by AI increasingly helps decide whether an offer is noticed at all.
What role does GEO optimisation play for local businesses in Vienna?
GEO optimisation ensures that AI systems classify a company correctly: what does it offer, where and for whom? Consistent details on the website, Google Business Profile and business directories are just as important for this as content with a reference to Vienna and its districts. For Viennese businesses, this means more enquiries from a target group that is already searching with ChatGPT and similar tools.
Why is investing in AI visibility worthwhile for start-ups?
Start-ups have to build trust without a well-known brand name. Good AI visibility can give them a head start here: if you explain clearly which problem you solve and for whom, you give AI systems the basis for suitable recommendations.
How do you get started with GEO optimisation?
Getting started begins with taking stock of your digital presence. This reveals how ChatGPT, Perplexity and Google AI Overviews currently perceive your brand and where information is missing.
Which analysis comes first?
We check whether your content answers the most important customer questions, whether company data is unambiguous and consistent, and whether the website can be captured well technically. If these elements are missing, a gap in your visibility in AI search arises. The analysis uncovers such gaps and forms the basis for all further steps.
What does the concrete start process look like?
- Analysis and monitoring: recording current AI referrals and checking typical answers.
- Strategy: deriving concrete steps – which pages, questions and data are missing.
- Implementation: adapting content, structured data and company details to the requirements of generative systems.
- Ongoing optimisation: monthly measurement and refinement.
You can implement many of the basics yourself. If you want to proceed faster and in a more structured way, get support: Kodlogy Technologies GmbH is a full-service agency for web design, SEO, GEO and software development based in Vienna, working with clients in English and German. You will find our services, process and packages at our GEO agency in Vienna; practical examples of prompts and measures are shown on the page Get found in ChatGPT. Our knowledge base on SEO, GEO, web and AI answers further questions.
Conclusion: GEO complements SEO – now is the right time
GEO optimisation does not replace classic SEO; it extends it with the question of whether AI systems understand and recommend your company. If you create clear content, unambiguous data and a clean technical foundation today, you are prepared for both worlds – for Google’s search results and for the answers from ChatGPT, Gemini and similar tools.
Start with an AI visibility analysis
We show you how AI systems present your company today and which steps will have the greatest impact.
Frequently asked questions about GEO optimisation
What is GEO optimisation?
GEO stands for Generative Engine Optimization. It refers to measures that make content understandable and quotable for AI systems such as ChatGPT, Gemini, Perplexity or Google AI Overviews, so that your company is mentioned in their answers.
Why does my company need a GEO agency in Vienna?
More and more people ask AI assistants their questions directly instead of searching through lists of links. If you are missing from these answers, you lose visibility with exactly those prospects who are about to make a decision. A GEO agency in Vienna builds this visibility in a targeted way.
How does AI search optimisation differ from classic SEO?
Classic SEO aims for positions in the search results. AI search optimisation prepares content so that generative systems understand it, summarise it and cite it as a source. The two build on each other – without solid SEO, GEO has little effect.
How does GEO change the requirements for content?
What is needed are clear, concise statements, answers to concrete who/what/how/why questions, unambiguous facts about the company and its services, and a clean structure. Structured data and consistent details across all platforms also help.
Why is classic SEO alone no longer enough?
A company can rank well on Google and still not appear in any ChatGPT answer. AI systems select sources based on clarity, trustworthiness and unambiguity – and that requires additional measures.
How do I measure my AI visibility?
Two approaches complement each other: in web tracking, visits from ChatGPT, Perplexity or Gemini can be analysed as referral sources. In addition, you regularly test typical customer questions in the AI systems and document whether and how the brand is mentioned.
How often should AI visibility be checked?
A monthly check makes sense for most companies. AI models and their answers change constantly, so content should be refined regularly based on the results.
Which industries benefit most from GEO optimisation?
Above all, industries with services that need explaining, such as law firms, medical practices, consultancies or estate agents, but also local service providers. Wherever customers ask questions before buying, the AI answer helps decide who gets chosen.
Why is AI visibility worthwhile for start-ups?
Start-ups do not yet have a well-known brand name. Clear, well-structured content gives AI systems the basis to recommend them for relevant questions – a way to build trust without large advertising budgets.
How do I get started with GEO optimisation?
It starts with taking stock: how do AI systems describe your company today, which questions does your content answer, where is information missing? This results in an action plan. Our page Get found in ChatGPT gives an overview.
