In brief
SEO (search engine optimisation) covers all the measures that help a website get found more easily in Google’s unpaid search results. The three main areas are technology, content and reputation (backlinks and mentions). Today, visibility in AI answers such as Google AI Overviews is also part of it.
What is SEO? Search engine optimisation is the process of improving a website’s visibility in the “natural” or “organic” – that is, unpaid – search results. The goal: when potential customers search for your products or services, your website should appear as high up as possible. Three areas are particularly important here – technology, content and reputation.
In this article we explain exactly what SEO is, how on-page and off-page optimisation work, what role technology plays and what has changed because of AI search systems.
What is SEO?
The abbreviation SEO stands for “Search Engine Optimization”. Search engines such as Google scan the internet with so-called crawlers, store web pages in an index and decide for every search query which pages provide the best answer. SEO ensures that your website is understood in this process, rated as relevant and ranked well.
SEO is often misunderstood: it is about much more than just writing the right keywords on a web page. SEO touches every part of a website – from the structure and loading time to the question of whether visitors really find what they are looking for. A basic understanding is therefore important for everyone who runs a website, including small businesses competing in local markets such as Vienna.
What does SEO search engine optimisation mean in marketing?
In online marketing, SEO is one of the most important channels for sustainable growth. Unlike paid advertising, you do not pay for every click. Good rankings bring visitors permanently, as long as content and technology are maintained. For online shops and service providers in particular, organic traffic is a valuable source of enquiries and sales.
SEO and paid ads are not mutually exclusive: many companies combine both. Ads bring immediate visibility, while SEO builds up over the long term. If you need results quickly, it is worth looking at our services as a Google Ads agency in Vienna.
On-page SEO: optimisation directly on the website
On-page SEO covers all the techniques you use directly on your website to convince search engines and visitors. This also includes everything that creates a pleasant user experience. The most important on-page measures are:
- High-quality content: up-to-date, original texts that fully answer your target group’s questions and offer real added value.
- Keywords in the right places: the main keyword in the URL, page title, headings (H1, H2, H3) and in the text – phrased naturally, without repetition at any cost.
- Meta title and meta description: meaningful and appealing, so that users are keen to click in the search results (SERPs).
- Mobile, responsive design: a clear layout that is easy to read on every device.
- Fast loading time: page experience feeds into Google’s evaluation.
- Alt text for images: describes the image content and helps with image search and accessibility.
- Internal linking: links between your own pages with meaningful anchor text show Google which pages belong together.
Off-page SEO: building trust and reputation
Off-page SEO refers to signals outside your website that show search engines how trustworthy and relevant your site is. The most important measures are:
- High-quality backlinks: links from topically relevant, reputable websites work like recommendations.
- Guest posts and expert articles: content on industry portals and high-quality blogs with a reference to your website.
- Business directories: listings in relevant local and industry-specific directories with consistent company details.
- Google Business Profile and reviews: especially important for local search queries such as “agency Vienna”.
- Social media: a presence on Facebook, Instagram or LinkedIn is not a direct ranking factor, but it increases reach and the chance of mentions and links.
Technical SEO: the basis for everything
The best content is of little help if Google cannot capture it properly. Technical SEO ensures that your website is crawled, indexed and displayed correctly. This includes a clean URL structure, an XML sitemap, correct redirects, HTTPS, structured data (Schema.org) and good Core Web Vitals. If you use WordPress, you will find concrete advice on our page about WordPress SEO.
How well is your website set up for Google?
In our free quick check, we review technology, content and visibility and show where the greatest potential lies.
SEO in the age of AI search
Search is changing: for many queries, Google shows AI summaries (AI Overviews) above the classic results, and more and more people ask their questions directly to ChatGPT, Perplexity or Gemini. These systems draw on content from the web. Good SEO foundations therefore remain important – but on their own they are no longer enough.
Content should provide clear, quotable answers, back up facts and present your company as a trustworthy source. In this context, Google talks about E-E-A-T: experience, expertise, authoritativeness and trustworthiness. We explain how to become visible in AI answers on the page Get found in ChatGPT.
What is a good SEO score?
Many tools award an SEO score from 0 to 100. Such values are a helpful guide for identifying technical errors and missing basics. However, Google itself does not use these scores. What matters is whether your website is found for the important search terms and whether visitors become customers.
A professional audit therefore goes beyond the score: it shows which pages should rank for which search queries, where content is missing and which technical problems need to be solved first.
How Kodlogy helps with SEO in Vienna
Kodlogy Technologies GmbH is a digital agency in Vienna. As an SEO agency in Vienna, we support companies from the initial analysis through to ongoing optimisation:
- Analysis: keywords, competition, technology and content
- Strategy: which page should rank for which search query?
- Implementation: content, on-page optimisation, technology and structured data
- Visibility in AI systems: GEO measures for ChatGPT and AI Overviews
- Performance tracking: regular evaluation via Search Console and Analytics
More enquiries via Google
Let us find out together how your website can win more customers. The initial assessment is free.
Frequently asked questions about SEO (search engine optimisation)
How can I improve the visibility of my website?
You improve the visibility of your website through a combination of high-quality content, technical optimisation, fast loading times and targeted backlink strategies. Kodlogy Technologies supports you with professional SEO analyses and tailor-made web design solutions for better rankings in Vienna.
What are the most important aspects of search engine optimisation?
The most important aspects of search engine optimisation are high-quality content, a clean technical foundation, a good user experience and building relevant backlinks and mentions. Together, they improve the visibility and ranking of your website in the long term.
Where can I find professional help with web design and search engine optimisation in Vienna?
You can find professional help with web design and search engine optimisation in Vienna at Kodlogy Technologies GmbH. We support your company with modern web design, effective SEO strategies and, on request, bespoke software solutions. Find out more from our SEO agency in Vienna.
How do user experience and loading time affect search engine rankings?
Google prefers websites that load quickly and are easy to use. The Core Web Vitals measure loading time, responsiveness and visual stability. A good user experience also ensures that visitors stay longer and are more likely to get in touch.
What role do content and technical aspects play in optimisation?
Content and technical aspects form the foundation of search engine optimisation: high-quality content convinces users and search engines, while a clean technical foundation – such as fast loading times, mobile optimisation and correct indexing – ensures that Google can capture the content properly in the first place.
How can I optimise my website for mobile devices?
You optimise for mobile devices with responsive web design, short loading times, legible font sizes and simple navigation. Because Google evaluates websites mobile-first, the mobile version is decisive for your ranking. Kodlogy Technologies adapts your site technically.
How do I optimise my website for search engines?
Start with an analysis: which search terms does your target group use, where does your website stand today and what technical errors are there? This is followed by content on the most important search queries, on-page optimisation, technical improvements and building trust through backlinks and reviews.
What is the difference between on-page and off-page SEO?
On-page SEO covers all measures directly on your website, such as content, headings, meta data and technology. Off-page SEO concerns external factors such as backlinks, mentions and reviews, which strengthen the authority and trustworthiness of your website.
Why is a fast loading time important for SEO?
A fast loading time is important for SEO because page experience – measured, among other things, with the Core Web Vitals – feeds into Google’s evaluation. Above all, a short loading time improves the user experience, reduces bounces and so increases the success of your website.
Where can I get a free website analysis?
You can get a free initial assessment of your website directly from Kodlogy Technologies GmbH. In the free quick check, we review the most important points and show where there is room for optimisation. You will find details on our page about the SEO audit in Vienna.
How long does it take for SEO to work?
Technical fixes can become visible quickly once Google has re-crawled the pages. Better rankings for competitive search terms usually take several months of continuous work. SEO is therefore an investment in lasting visibility, not a short-term campaign.
What is the difference between SEO and GEO?
SEO optimises your website for classic search results. GEO (Generative Engine Optimization) ensures that AI systems such as ChatGPT, Perplexity or Google AI Overviews know your company, describe it correctly and recommend it. The two build on each other – find out more from our GEO agency in Vienna.
