{"id":25743,"date":"2021-10-28T17:58:20","date_gmt":"2021-10-28T15:58:20","guid":{"rendered":"https:\/\/www.kodlogy.at\/what-is-seo-search-engine-optimisation\/"},"modified":"2021-10-28T17:58:20","modified_gmt":"2021-10-28T15:58:20","slug":"what-is-seo-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/www.kodlogy.at\/en\/what-is-seo-search-engine-optimisation\/","title":{"rendered":"What Is SEO? Search Engine Optimisation and How It Works"},"content":{"rendered":"
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In brief<\/p>\n

SEO (search engine optimisation) covers all the measures that help a website get found more easily in Google’s unpaid search results. The three main areas are technology, content and reputation (backlinks and mentions). Today, visibility in AI answers such as Google AI Overviews is also part of it.<\/p>\n<\/div>\n

What is SEO? Search engine optimisation is the process of improving a website’s visibility in the \u201cnatural\u201d or \u201corganic\u201d \u2013 that is, unpaid \u2013 search results. The goal: when potential customers search for your products or services, your website should appear as high up as possible. Three areas are particularly important here \u2013 technology, content and reputation.<\/p>\n

In this article we explain exactly what SEO is, how on-page and off-page optimisation work, what role technology plays and what has changed because of AI search systems.<\/p>\n

What is SEO?<\/h2>\n

The abbreviation SEO stands for \u201cSearch Engine Optimization\u201d. Search engines such as Google scan the internet with so-called crawlers, store web pages in an index and decide for every search query which pages provide the best answer. SEO ensures that your website is understood in this process, rated as relevant and ranked well.<\/p>\n

SEO is often misunderstood: it is about much more than just writing the right keywords on a web page. SEO touches every part of a website \u2013 from the structure and loading time to the question of whether visitors really find what they are looking for. A basic understanding is therefore important for everyone who runs a website, including small businesses competing in local markets such as Vienna.<\/p>\n

What does SEO search engine optimisation mean in marketing?<\/h2>\n

In online marketing, SEO is one of the most important channels for sustainable growth. Unlike paid advertising, you do not pay for every click. Good rankings bring visitors permanently, as long as content and technology are maintained. For online shops and service providers in particular, organic traffic is a valuable source of enquiries and sales.<\/p>\n

SEO and paid ads are not mutually exclusive: many companies combine both. Ads bring immediate visibility, while SEO builds up over the long term. If you need results quickly, it is worth looking at our services as a Google Ads agency in Vienna<\/a>.<\/p>\n

\"Google<\/figure>\n

On-page SEO: optimisation directly on the website<\/h2>\n

On-page SEO covers all the techniques you use directly on your website to convince search engines and visitors. This also includes everything that creates a pleasant user experience. The most important on-page measures are:<\/p>\n