{"id":25726,"date":"2021-07-06T10:42:08","date_gmt":"2021-07-06T08:42:08","guid":{"rendered":"https:\/\/www.kodlogy.at\/on-page-seo-guide\/"},"modified":"2021-07-06T10:42:08","modified_gmt":"2021-07-06T08:42:08","slug":"on-page-seo-guide","status":"publish","type":"post","link":"https:\/\/www.kodlogy.at\/en\/on-page-seo-guide\/","title":{"rendered":"On-Page SEO: How to Optimise Your Pages Properly"},"content":{"rendered":"
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In brief<\/p>\n

On-page SEO means all optimisations made directly on a web page: helpful content, a fitting page title, a clear meta description, meaningful URLs, a clean heading structure, described images, internal links and a fast load time. These factors are entirely in your own hands.<\/p>\n<\/div>\n

Anyone interested in search engine optimisation sooner or later asks: what is on-page SEO<\/strong> \u2013 and how do I do on-page SEO properly? It means all measures on your own website that help search engines understand your content and give visitors a good experience. The better you achieve both, the greater your chances of good rankings.<\/p>\n

On-page SEO is not a one-off project. Search engines keep evolving, competitors improve their pages and your own offers change. That is why important pages should be reviewed and updated regularly. The good news: the basic rules have been stable for years and are easy to put into practice.<\/p>\n

How to do on-page SEO: the most important factors<\/h2>\n

It always starts with the question of which search query a page should answer. Only once the main keyword and search intent are clear can you align titles, headings and content in a targeted way. Then come the individual building blocks.<\/p>\n

Page title \u2013 the basis of any one-page SEO<\/h3>\n

The page title (title tag) is one of the most important on-page factors. It should contain the main keyword as close to the beginning as possible and describe the content precisely. If, for example, you are writing a guide about \u201cbest WordPress plugins\u201d, exactly that term belongs in the title. As a guideline, aim for around 50 to 60 characters so that Google does not cut the title off.<\/p>\n

Meta descriptions<\/h3>\n

Many people forget the meta description. It is not a direct ranking factor, but it often appears as the preview text in the search results and therefore influences the click-through rate. In 140 to 160 characters, state the benefit of the page, use the keyword naturally and finish with a call to action. This way you win more visitors from the same position.<\/p>\n

URL structure<\/h3>\n

Every page should have a short, understandable URL that makes the topic clear, for example example.at\/best-wordpress-plugins\/<\/code>. Use lower-case letters, hyphens instead of underscores and no unnecessary parameters. Important: only change existing URLs for a good reason and always with a 301 redirect, otherwise you lose rankings and backlinks.<\/p>\n

Headings and content structure<\/h3>\n

Divide your texts into short paragraphs and clear headings. Every page gets one H1 as its main heading, followed by H2s for main sections and H3s for sub-points. Search engines use this structure to understand the key topics. Meaningful headings with relevant terms are far more valuable than generic ones such as \u201cLearn more\u201d.<\/p>\n

\"SEO<\/figure>\n

Use keywords naturally instead of chasing keyword density<\/h3>\n

The right keyword helps search engines understand the content. A fixed keyword density, as was once recommended at 3 to 5 per cent, is outdated today, however. Modern search engines also recognise topics through synonyms and related terms. Use the main keyword in the title, in the H1, in the first paragraph and in at least one subheading, and otherwise write for people.<\/p>\n

Alt text for images<\/h3>\n

Images break up long texts and make content easier to understand. So that search engines can classify them, every image that is relevant to the content needs an alt text that briefly describes what can be seen. This improves accessibility and can bring visitors via Google Image Search. Also compress your images and use modern formats such as WebP.<\/p>\n

Internal linking<\/h3>\n

Internal links connect your pages in a meaningful way. They show Google which pages are important and lead visitors to the next step \u2013 for example from a guide to the matching service page. Use descriptive anchor texts and make sure that no important page is left without an internal link.<\/p>\n

Load time and Core Web Vitals<\/h3>\n

The speed of your website is part of the user experience. Google measures it with, among other things, the Core Web Vitals: LCP for the load time of the main content, INP for the response time to input and CLS for visual stability. Good hosting, caching and optimised images often make the biggest difference here. The mobile display also counts, because Google mainly evaluates the mobile version.<\/p>\n

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On-page SEO for your website<\/p>\n

We review your most important pages and, if you wish, carry out the on-page optimisation straight away.<\/p>\n

Have your pages checked<\/a>   +43 660 540 3636<\/a><\/div>\n

What are the benefits of on-page SEO?<\/h2>\n

To understand better why on-page SEO is worthwhile, it helps to look at the benefits. With the right measures you achieve:<\/p>\n