{"id":25724,"date":"2021-07-06T10:29:37","date_gmt":"2021-07-06T08:29:37","guid":{"rendered":"https:\/\/www.kodlogy.at\/what-is-a-backlink\/"},"modified":"2021-07-06T10:29:37","modified_gmt":"2021-07-06T08:29:37","slug":"what-is-a-backlink","status":"publish","type":"post","link":"https:\/\/www.kodlogy.at\/en\/what-is-a-backlink\/","title":{"rendered":"What is a backlink? Explained simply"},"content":{"rendered":"
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In brief<\/p>\n

A backlink is a link from another website to your own. Search engines such as Google treat these references as recommendations and use them to find pages and assess their importance. What counts is not the number, but the quality and topical relevance of the linking pages.<\/p>\n<\/div>\n

What is a backlink?<\/strong> A backlink \u2013 also called an inbound link or incoming link \u2013 is a clickable text or image link that leads from another website to your page. Anyone who types \u201cwhat is a backlink\u201d or \u201cwhat does a backlink do\u201d into Google usually wants to know two things: how do these links work, and how do you get good ones? We explain both here in a clear and practical way.<\/p>\n

Backlinks are part of so-called off-page optimisation. They complement the work on your own website, i.e. content, technology and structure. Only when both fit together do you achieve lasting visibility in search engines and, increasingly, in AI answers as well.<\/p>\n

What is a backlink and what does it do for your ranking?<\/h2>\n

Google originally introduced the principle with its PageRank method: a link from page A to page B passes on part of A’s importance to B. Today the algorithm is far more complex, but the basic principle still applies. Links help Google to<\/p>\n